Sarah Duncan is a marketing and business development consultant. She has been in business for over 30 years and set up her own consultancy, Sleeping Lion, in 2005.

She has watched with interest as sustainability has forced its way onto the business agenda – driven collectively by more ethically conscious employees and customers.

This led to her writing The Ethical Business Book, and she now provides workshops and consultancy on ethical and sustainable corporate behaviour.The Ethical Business Book guides you along the path to becoming a better business – for you, your people and the world we live in.

It will help you discover your moral purpose and create a mission that engages employees, inspires customers and helps protect the planet – proving that doing good and making money are not incompatible.

The latest evidence shows that more thoughtful business practice is highly commercial. Your ethical journey should become central to your company’s communications strategy (internal and external), helping to set you apart from your competition.

But you can only be ethical in your marketing and communications if you have true business integrity. A company does not have to be perfect, but it does need to be honest. Ethical practices must be supported from the top down to be genuine and become a true part of a company’s culture.

If you are a business owner or leader, this book will provide you with the tools to start making a difference. If you work for an organization that needs change, this book will give you the ammunition you need to lobby the decision makers and present a robust case for adopting a more ethical approach to the business.

It is a digestible, relatable and practical guide that includes many exercises and tools to help adopt a more ethical and sustainable approach to your business (and your life).

Having The Ethical Business Book published has given Sarah a wider platform to promote better corporate behavior. Good for business, good for society and good for the planet.