After making the bold decision to leave Cambridge University where he was studying Engineering, Rob joined the RAF and spent 12 years as firstly a fighter pilot flying the Tornado F3 and latterly as a flying instructor, teaching fast jet pilots to fly in challenging operating environments.

Through this experience, Rob became professionally trained as a high level instructor and carried this passion and skill set with him after leaving the RAF in 2012.

Initially, after leaving, Rob focussed on growing a property portfolio in the North West, but after 3 years felt the drive to get back into the training environment and started his first training company, The Property Education Group, in 2015.

PEG focussed on non-traditional models in the property space and leaned heavily on online and leveraged marketing and delivery solutions. This grew rapidly and by the end of year 2 had achieved over £500,000 sales with a 75%+ net profit margin.

At the same time, Rob saw many other coaches and trainers who were also starting out but were unsure of how to generate leads and convert to clients. These coaches were often stuck on the networking circuit and lacked control with their marketing.

So, in 2016, Rob created V Media Global Ltd which was initially a marketing agency to help other expert entrepreneurs find their vision, values and voice and reach more clients, more powerfully.

It was here that the Triple A Method was created and rolled out with huge success to the clients of V Media.

It quickly became apparent that the most leveraged delivery model for helping as many coaches and trainers as possible was to build an implementation programme rather than work in an agency capacity, and so in 2017 the Authority Accelerator was born which has helped numerous entrepreneurs start and grow 5 and 6 figure expert businesses.

Whilst the tools to do this have continually evolved, the framework of the Triple A Method has not and it will be continually adjusted to remain relevant in the modern and quickly changing world of social media.