I lead the Strategy Advisory Practice at Kin + Carta, a group of over 1,500 technologists, strategists, and creatives across four continents. I draw together strategy, operations, technology and deals experience earned on an international stage, where I focus on value creation.

A Cambridge graduate and Warwick Business School MBA, I enjoy music (both listening to and creating it) and spending time with my young family.

I can be reached at https://www.linkedin.com/in/ralphfernando/ and on twitter@radarstrategy.

Years spent supporting strategy development both in companies in which I have worked, and in companies I have consulted, had convinced me that our whole approach to strategy, and the transformation of organisational performance, needed to change.

Strategy, when done well, should be gritty, practical and inspiring. It should also enable organisations to respond and adapt effectively to the increasingly dynamic environments in which they now operate. Yet so much of what passes as strategy seemed to focus on “fixing” an organisation on a particular path, whilst market and organisational changes soon made that path unsuitable.

I had spent over five years developing and testing a new approach that addressed these shortcomings, and I wanted to share it with others and encourage a new movement in strategy.

Agile Strategy offers four key benefits to its readers:

1. A clear framework (“RADAR”) for developing agile strategies
2. A single guiding principle (the “Horizon”: the place where market opportunity meets organisational capability) and the “Five Key Questions” which define it.
3. An innovative way to measure outcomes
4. A practical approach supported by tools, techniques, templates and real-world examples.

Through the book, a considerable number of business leaders, strategists and like-minded individuals have reached out to me to explore ideas, share stories and find ways to collaborate.