Kevin Green is now a non-executive director and strategy adviser to six fast-growth human capital businesses. He was previously the CEO of the Recruitment and Employment Federation (REC), the HR Director at Royal Mail and founder and MD of Qtab, a leading HR consultancy advising organisations including First Choice, Unilever, BAE Systems and the UK Cabinet Office.  He is also a TEDx presenter and believes that developing and helping people realize their potential is an art and a science.

Green believes that the HR profession is still spending too much time and energy on activity which doesn’t add value i.e. policies, procedures and processes.  In order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively.  While many business leaders recognise this, they have until now lacked a strategic approach to achieving it.

Green’s new book, Competitive People Strategy, is a comprehensive road map showing how businesses can connect their human potential to their bottom line, and it provides step-by-step guidance on how to create, text and measure a differentiated people strategy.

Drawing upon insights from organisations including Royal Mail and Starbucks, as well as interviews with senior HR leaders, Competitive People Strategy is an essential guide to developing a people strategy which creates a purpose-driven culture, provides greater value to customers and achieves superior business results.

Peter Cheese, chief executive of the CIPD, says “Green lends his experience and insights from many years as a business and HR leader to provide challenges as well as great practical advice on all aspects of people strategy, and the innovations needed in HR practices to help people and organisations to thrive in a fast-changing future.”

“One of the most important and accessible HR books of the year.” People Management