I’m Jonathan MacDonald, author of Powered By Change. I’ve been involved in setting up or growing businesses of all sizes for almost three decades. Following multiple start-ups I’ve brought to market, to being the Chairman of the British Music Industries Association, Commercial Director of Ministry of Sound and private advisor to companies such as Google, IKEA, P&G and Nestle, I’ve had frontline experience of the paradigm-level changes that have occurred in business, technology and society. The inspiration for my book was my continual observation of how resistance to change is a deadly curse for people and companies. Fortunately, as that resistance is so common, there was (and still is) inspiration everywhere!

This book has proven to be valuable to people and companies of all types, in how to identify, manage and grow in times of immense uncertainty. Mike Butcher, TechCrunch’s Editor at Large calls it “An entire route map for dealing with the reality of change”. I’ve been overwhelmed with the feedback and testimonials from all over the world. What I’ve gained is a sense that my observations, methodologies and frameworks have an applicable and positive impact in ways I couldn’t have imagined. From inspiring individuals to invest into their own dreams, to assisting IKEA to grow from €30bn to €40bn turnover (and then having the CEO write my book’s foreword). It’s been a wonderful experience and I’m truly honoured to be a Business Book Awards finalist, amongst a brilliant array of supremely smart authors I perpetually learn from.

Powered by Change: How to Design Your Business for Perpetual Success has been shortlisted for the Embracing Change category of the Business Book Awards sponsored by the Change Management Institute. To get your copy of the book Click here.