How To Raise Entrepreneurial Kids: Raising Confident, Resourceful and Resilient Children who are Ready to Succeed in Life

How To Raise Entrepreneurial Kids was co-written by Jodie Cook and Daniel Priestley

Jodie Cook started her social media agency at the age of 22, which was acquired at the start of 2021. She writes books and articles on entrepreneurship, happiness and lifestyle design, including for Forbes online, that ensure readers run their business without it running them.

Clever Tykes, the children’s storybooks she co-wrote, give entrepreneurial role models to 6-9-year-olds and are read in every primary school in the UK.

Daniel Priestley is a 4x bestselling author and a proven entrepreneur. Since the age of 22 he has built and sold businesses and DENT, the entrepreneur accelerator he co-founded, has worked with over 3000 entrepreneurs at every stage of their journey.

His models for entrepreneurship, including the entrepreneur life cycle and the oversubscribed method, have been cited and implemented all over the world.

The work of both authors secures the success of current and future entrepreneurs.

Why the book exists

If 2020 taught us anything, it’s that the ability to adapt to a changing world is crucial. Today’s kids face an uncertain future where swathes of jobs are being automated and established businesses dominate markets. But how are kids being prepared for such a world?

The school system does not help children think creatively, be innovative and challenge the status quo. It’s set up to push students along an education conveyor belt, learning subjects, passing exams and progressing to the next stage. This leaves children with a huge gap, in those key skills and thought processes that will futureproof them and set them up for a prosperous and happy life and their career.

It is down to parents to help nurture the skills and attitudes that will help the next generation navigate one of the most challenging times in human history, that’s filled with opportunity. The method is not a secret. In fact, there are hundreds of examples of how entrepreneurs were raised to be resilient, resourceful and innovative. These have been distilled and brought to life in this game-changing title.

How To Raise Entrepreneurial Kits isn’t just a book; it’s a toolkit. Creating the brilliant entrepreneurs of the future, who can solve global issues at scale and create a better world for generations to come, is our responsibility.

Legacy isn’t about what you leave behind, it’s about what you pass on. In reading and implementing the methods from How To Raise Entrepreneurial Kids and its accompanying playbook, across the four pillars of mindset, skills, opportunity and coaching, you will be passing on possibility.

The book comprises stories from over 150 entrepreneurs as well as plenty of actionables to try at home. It’s for parents, uncles and aunts, grandparents, godparents and friends of parents who are so happy and fulfilled along their entrepreneurial journey that they want to play a part in creating the next generation of business leaders and commercial changemakers.

How To Raise Entrepreneurial Kids and its accompanying playbook were published in December 2020 and have been making noticeable changes already. Parents comment how useful the actionable sections are and many are testing new conversation topics around the dinner table. The 5* Amazon reviews and the book consistently remaining high in Amazon’s rankings, including stints in the #1 spot, shows the message is passing on, family to family, future to future.

Soon to be available in Korean, Turkish, Chinese and Czech, the book’s message is spreading further afield, with more to follow.

The authors are thrilled to be shortlisted for the Business Book Awards and would love to hear your stories, either of how you are using the book, how you are raising entrepreneurial kids or how you were raised to be entrepreneurial.

You can submit your story, which may be used for book two! You can also take the raising entrepreneurial kids scorecard.

Both, along with more information and resources, can be found at clevertykes.com/book.

How To Raise Entrepreneurial Kids (Published by Rethink Press) is available to buy on Amazon. 

Connect with Jodie: LinkedIn – Twitter – Instagram

Connect with Daniel: LinkedIn – Twitter – Instagram

Winners of The Business Book Awards 2021 will be revealed online on Tuesday 25th May 2021.