We live in a world where only 30% of our global workforce are engaged in what they do every day. That means the other 70% are turning up, probably not bringing their full selves to work, possibly just hoping not to get fired. What a waste of our collective human intelligence is that? And how bad is it for business.
The good thing is, there is so much we can do it about it. Packed with ideas of how to create change, SUPERENGAGED is my not-too-rough guide about how to transform business performance by putting people and purpose first.
In leading world-class marketing agencies for over 20 years across London, Paris and now Brighton, I have first-hand experience in creating high engagement cultures that enable people to come up with ideas that can light up the world. It’s a privileged place to be.
My business has been recognised as one of the best places to work in the UK for the last 7 years running by the Great Places to Work Institute, being showcased for the way that we work, as well as the work that we do.
Grounded in leadership practice not simply theory, SUPERENGAGED shows how our approach has led us to deliver award-winning work with massive revenue and profit growth for clients, whilst earning double-digit margins. It also shares our epic fails; probably the areas we’ve learnt from the most – with the endeavour to short cut learning for others. It’s an honest, frank, real account of our journey to help other people dealing with the tough stuff.
Publishing SUPERENGAGED has created an avalanche of positive feedback from around the world, with people sharing how much it has impacted their businesses and changed their lives. We had no idea that was going to happen to the degree that it has!
And now our ambition is growing…if more people had the opportunity to read and follow the advice, we could create a wave of change in levels of global engagement. And if we are more engaged in solving problems, creating solutions and innovating in our worlds, we could enable a brighter outlook for future generations, enabling them to enjoy this planet we inherited, not the one we have done so much to destroy.
How engaging is that?
SUPERENGAGED is shortlisted for the HR & Management category of the Business Book Awards sponsored by Pathway Group. To get your copy of the book Click Here.


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