Trevor Merriden is the Founder, Owner, and Managing Director of Merriborn Media, a business dedicated to creating high-quality thought leadership and content strategies. He helps clients develop compelling, concise, clear, and creative thought leadership to raise their visibility and drive sales. He is also an executive coach, specialising in content and communication strategies for leaders. Trevor started his thought leadership journey as an economist before becoming a business journalist, editor, and publisher for 20 years and director of a specialist PR agency. He also completed lengthy spells as deputy editor of Management Today and the editor and then editor-in-chief of Human Resources Magazine. Trevor is also the author of 3 high profile and well-received business books and has made many appearances on radio and TV, including BBC, Sky, and CNN.