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Susan Anderton

The Brand Marquee , Managing Director & Founder

Founder of The Brand Marquee, Susan Anderton is the founder and managing director of The Brand Marquee. Her experience in brand, marketing and business development spans 30+years. In that time she has created successful campaigns from working with Comic Relief in the early days for a major pub retail brand to business-changing strategies for companies looking for growth and competitive strength. Her business and commercial knowledge is strong. From 2007-2012 Susan headed up an architecture practice to support them through the recession, securing major projects of £40m+. This experience resulted in understanding the impact of successful marketing, brand and BD campaigns on EBITDA and other ROI indicators. One of Susan’s most significant achievements was her role in the merger between Blake Lapthorn and Morgan Cole. For 18 months, Susan worked with the managing partner on all aspects of bringing together two very different brand cultures – from creating the new name to developing a collaborative brand culture within the firm. Susan is used to leading and nurturing large teams at every level – from mentoring young professionals to working closely with C-Suite Executives on defining their brand, growing their business or exit strategies. She has also delivered a significant number of personal brand projects for senior teams. Her ability to create innovative and dynamic marketing campaigns is demonstrated by the success achieved by our clients over the past eleven years.