Rob is the co-founder and CEO of FT Longitude, a specialist in communications strategy and thought leadership content. He is also a board adviser to SG Analytics, a global data and analytics company. He has more than 20 years experience in business and management communications and content. Prior to co-founding FT Longitude, he was a management journalist and editor, and worked at both the Financial Times and Economist Group in editorial roles. He has authored numerous reports on marketing and thought leadership, and is a regular speaker for both the FT Group and other organisations.
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