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Lucy Barkas

Director of WhatWhenWhyHow

After a successful career in the energy industry, Lucy packaged her experience of building great teams, with her coaching skills, and formed a leadership and team development company in 2013. Since then, she has worked with household brands, global organisations, established institutions and fast growth start ups. Her 5 MYs methodology supports leaders in galvanising a team around a common vision, establishing a positive culture, and delivering results. She has contributed to a number of leadership books and published her own, LeaderX, in 2020. This led to a podcast of the same name which challenges leaders to challenge what work is and how it is done. She contributes to BBC radio as a business expert, delivers key note speeches and continues to coach leaders and their teams.