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Joanna Shaw

Sales Director at Nielsen BookData

Jo is Sales Director for the Discovery & Commerce solutions at Nielsen BookData and has worked in the publishing industry for in excess of 15 years. Having started her career in advertising sales for ITV, she has held subsequent roles for Reed Elsevier & Reuters. Jo has a depth and breadth of knowledge and experience of the entertainment and publishing industry which spans work across a wide variety of media, brands, clients and physical and digital content. Jo joined Nielsen Book in 2009, initially managing Nielsen BookNet clients and was responsible for TeleOrdering and EDI services. She was then appointed Sales Director, Nielsen Discovery & Commerce Solutions in January 2016 working with retailers, publishers, libraries, distributors and wholesalers globally. 

Jo oversees Nielsen Book’s bibliographic data and transaction services encompassing Nielsen BookData Online, bibliographic data feeds, the publisher Enhanced Service, Book2Look and all Commerce solutions. 

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Winners of The Business Book Awards 2022 will be revealed on Monday 16th May 2022 in London.