Andy Hanselman is a recognised expert in helping businesses deliver outstanding customer experiences by ‘Thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’ from their competitors. He provides audiences with insights and real-life examples of how these 3D Businesses ‘stand out from the crowd’, make their customers feel valued and create amazing levels of recommendations and repeat business. He provides his audiences with stimulation, inspiration, and practical ideas to help them do that too – things that attract, win and retain their customers and create real competitive advantage. Andy speaks about customer experience, culture and competitiveness at conferences and events worldwide, both face to face and virtually, and provides real insights into these 3D Businesses and their leaders, what they do and how they do it. He has built a strong reputation for his ‘down to earth’ approach offering no-nonsense stuff that people can actually use back in the business immediately to improve their competitiveness in the areas that count. He shares real examples that resonate with the audience and tells stories that they can all learn from – no academic theories or magical answers, but proven processes your people can apply to your business. He has over 30 years researching, working with, and learning from these successful, disruptive and forward-thinking 3D Businesses and is a recognised expert on business competitiveness. He is the author of 3 books (currently working on his 4th!) and is passionate about sharing his ideas with audiences all over the world. He continues to research and identify successful3D Thinkers (disruptive businesses, their leaders and their people), ensuring that his material is fresh and relevant for todays fast-moving world. Andy brings the lessons he has learnt in an engaging and inspiring way. He thrives on challenging and stimulating people and works with a huge cross section of businesses and sectors.
© 2026 Business Book Awards.
