Martin Norbury

Business Growth Advisor, Award-winning entrepreneur and author of I Don’t Work Fridays.

Martin set-up Advocate Business Services over seven years ago to help business owners choose what they do with their tomorrow. His passion to help entrepreneurs achieve their success was the ultimate driver behind his #1 Amazon Bestseller I don’t work Fridays.

He set-up his own business in 1991 using a little bit of office space lent to him by some friends, which despite not having a purpose, went on to successfully exit and sell (twice over). Many years later he generated some impressive results as CEO at a multinational corporation, turning a loss of £250k per month to celebrating its first £1 of profit in just a matter of months.

Martin took these learnings to create his unique SCALE Model to openly share and transfer to others. His SCALE Model is a framework for how to rapidly grow a business enabling an exit and it has earned companies £Millions.

Martin is a multi-award winner including: Entrepreneurs’ Champion of the Year finalist in NatWest’s Great British Entrepreneur Awards 2018, Britain’s Top 10 Business Adviser 2018, Top 25 Champion of Entrepreneurship in the Smith & Williamson Power 100, and APCTC Business Mentor of the Year.